Alphabet – My Lease App

At ustwo, I helped design and relaunch one of the world’s leading mobility companion apps for lease car drivers.

ALPHABET – BMW GROUP

ROLE: UX/UI Designer, Research & Strategy

COMPANY: ustwo | Digital Product Studio

TIMELINE: 8 months in 2022

TOOLS: Figma, Illustrator, Miro

OVERVIEW
In 2022, I joined the team at ustwo to work with Alphabet, a subsidiary of BMW Group and a leader in fleet mobility services.

The goal was to redesign the My Lease app into a modern, user-friendly companion that supports lease drivers across Europe throughout their journey.

I contributed across the entire design process, from research and ideation to prototyping and delivery, while collaborating with PMs, engineers, and researchers.

THE CHALLENGE
Alphabet approached ustwo to completely rethink the digital experience for lease car drivers. They needed more than a utility app. They wanted a product that could guide, support, and create value in everyday driving situations.

We asked:

How can we better support the routines of lease car drivers?

What role should the app play in the future of mobility?

How can we build trust during high-stress moments like roadside incidents?

Solution

We designed an intuitive, intelligent app that supports drivers with features they rely on every day.

Support drivers with a range of useful tools and smart solutions. 

Projects I worked on:

  • Roadside assistance feature
  • Shell recharge integration
  • Navigation functionality
  • Login flow, settings and app icon

Timeless, Minimalist Design

The interface highlights only what drivers need, guiding them clearly through each step of their journey. Key features are easy to access, with no unnecessary noise. The My Lease app is available for free on both iOS and Android.

Background

We worked end-to-end across the UX process while staying closely aligned with Alphabet’s product vision and priorities.

I worked closely with product managers, designers, researchers, and engineers to prioritize features and deliver final designs. I also contributed to early ideation and helped define the product direction.

Collaborative workshop with Alphabet and ustwo’s cross-functional product team.

Process

During discovery, we mapped the full driver journey and explored ways to reduce friction at key moments. Our process moved from initial insights into iterative design, testing, and refinement.

Early on, we explored:

  • How users find service stations or charge points
  • How roadside assistance could become more transparent
  • How the app might support proactive maintenance scheduling

These insights shaped the user stories and overall structure of the product.

Research

I led research across several European markets, including:

  • Exploratory interviews
  • Concept validation
  • High-fidelity usability testing

I used emulators to simulate mobile interactions and tailored the flows for regional differences. Insights from user feedback directly influenced core feature decisions.

Final Product

The final release of the app includes:

  • Real-time EV charging maps with pricing, availability, and payment options
  • Navigation tools tailored to the needs of lease drivers
  • Roadside assistance with live progress tracking
  • Mileage tracking and service scheduling

It now serves thousands of users across multiple markets.

Reflections

This project was a personal highlight. It challenged me to design for scale while navigating technical constraints and diverse user needs.

Bringing in methods from Hyper Island helped drive creative collaboration, and working closely with engineers to bring everything to life gave me a deeper appreciation of the development process.

Seeing the app go live and knowing it’s helping drivers every day was incredibly rewarding.