Selected projects

BMW Group & Ustwo

Led user research and defined key features for BMW’s mobility platform. Helped align global product strategy with user needs.

Renthia

Researched and prototyped a journey feature for Renthia’s platform. Helped improve clarity and engagement for international users.

Canon Group & Axis

Worked on UX design for Axis smart video systems under Canon Group. Focused on usability, workflows, and enterprise-scale complexity.

Petronas

Supported UX design and platform strategy for Petronas digital tools. Contributed to system flows and decisions across enterprise teams.

Trime

Prototyped a session journal feature for Trime’s fitness app. Conducted interviews and testing with personal trainers in real-world use.