Selected Projects

BMW Group & Alphabet

I led international user research and designed core features for BMW’s mobility platform, helping align product strategy with real-world user needs.

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In-depth Case Study: Renthia

I redesigned the rental onboarding journey to improve clarity and increase engagement across key touchpoints.

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In-depth Case Study: Trime

I led design of the journal feature, shaping key flows and UI for Trime’s mobile platform to support user wellness goals.

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